New PSA campaign featuring “Sid the Science Kid”
December 15, 2009
PSAs encourage kids and parents to get vaccinated.
Typically, children have bad associations with going to the doctor. Let’s face it. We all do. But during this flu season, it is more important than ever that parents protect their children from the H1N1 virus by getting their kids vaccinated.
To help spread the word to kids, one of America’s favorite TV characters “Sid the Science Kid” is teaming up with Governors from across the country for a new Public Service Announcement (PSA). The message: remind children and their parents that vaccination is the best way to stay healthy during this flu season.
The PSA was created in collaboration with the Jim Henson Company. The campaign builds on a broader HHS PSA campaign that was launched earlier this year to promote healthy flu practices, including vaccination. On October 26th, a special episode of Sid the Science Kid “Getting a Shot: You Can Do It” premiered on PBS, in which Sid and his friends get vaccinated against the flu. This episode will continue running on PBS through 2010 and is available for download on www.Flu.gov.
Children are especially susceptible to the H1N1 flu virus, and are one of the top priority groups encouraged to get the vaccine. Right now, Americans have a great window of opportunity to protect themselves and their communities by getting vaccinated. Disease has declined while vaccine supplies are growing. Yet the virus is unpredictable and there could be additional waves of illness as flu season continues.
Getting vaccinated is the best way to lessen the impact of, or even prevent another wave of H1N1 flu.
Watch one of the PSAs below, and click here to view more:
